Welsh Water has released video of what is hidden deep down in the drains - a giant fatball of grease and oils.
The foul-looking "fatberg" is at the heart of the water company's campaign to persuade people to think before they throw unsuitable products down the sink.
It costs the company more than £7m a year to clear blocked drains so it hopes its Let's Stop The Block campaign will encourage customers to find other ways of disposing of greasy waste.
"One way is to collect the grease in a plastic container, let it cool and then transfer it into a plastic bag and throw it away," a spokeswoman suggested.
"Or, if you're thinking creatively, use the cooled fat as birdseed."
While the huge "fatberg" does not present a health risk, blocked sewers can cause flooding in homes and communities.
"Anyone who has suffered a flood in their home because of a blocked drain or sewer will know the damage and personal upset that is causes," said Welsh Water director Steve Wilson.
"Reducing these blockages will also mean that our not-for-profit company will also be able to invest more in other improvements on behalf of our customers."
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