A report suggests online retailers are on target for record Christmas sales following the largest monthly spike for 14-years in November.
The IMRG Capgemini e-Retail Sales Index said Black Friday was behind the surge.
Online sales rose 37% month-on-month and 20% year-on-year in November, with consumers eager to bag a bargain spending an estimated £12.1bn.
Online sales rose 44% in the week beginning 23 November when Black Friday offers began, culminating in the day itself on 28 November.
The Black Friday shopping frenzy is a US-import and was introduced there on the day after the Thanksgiving holiday.
Those who ventured out to shops to cash in on the pre-Christmas offers encountered long queues and stampedes for items such as TVs and laptops.
Website traffic was also delayed as online stores were swamped.
IMRG said the best performing sectors in November were gifts, up 154% month-on-month, health and beauty, up 99%, and electricals, up 71% month-on-month and 22% year-on-year.
Its chief information officer, Tina Spooner, said: "The unprecedented level of traffic to retail websites over Black Friday weekend resulted in a significant spike in online sales during the last week of November.
"In fact, sales on Black Friday alone surged 135% year-on-year as consumers flocked to retail websites on what turned out to be the busiest online shopping day of the year to date.
"Many retailers reported that Black Friday was their biggest ever day for online sales, however some reported a slowdown in sales in the days leading up to Black Friday as consumers waited for discounts and promotions before starting their Christmas shopping.
"Consequently, last month we saw the steepest October to November growth in the 14-year history of the index, with sales up 37% month-on-month.
"Although average spend per shopper was down about 9% from the previous month, overall estimated spend reached a staggering £12.1bn in November and it looks like we are on target for another record-breaking Christmas with estimated spend set to break the £100bn barrier by the end of this year."
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