A man is being treated in hospital after falling through the roof during a Topshop show at London Fashion Week.
The Fashion East event was taking place at a venue on Gray's Inn Road when the incident happened.
The man, who is thought to have been working on an adjacent building, hit his head on a scaffolding pole after he fell 30ft through a corrugated glass panel.
Blogger Zoe LDN was in the audience and tweeted: "A man just fell through the roof of the topshop show space in front of me and I'm shaking. I saw his head hit the scaffolding."
The show continued despite the accident The London Ambulance were alerted about the accident - a "fall from height" - at 1.18pm.
A spokesman said: "We sent an ambulance crew and London's Air Ambulance to the scene.
"We treated a man reported to be in his 30s for a back injury. He was taken to The Royal London Hospital, as a priority, by road ambulance, escorted by the doctor from London's Air Ambulance."
Some witnesses expressed their surprise that the catwalk show continued despite the accident.
Zoe LDN said: "To be honest I'm pretty upset that the show carried on going. It was unfortunate, but we all saw the man fall. They could have stopped."
Topshop said it did not stop the show because the injured builder was immediately dealt with.
A spokesman said: "We're aware that people are asking why we didn't stop the show, as soon as we realised what had happened medical staff and production security were taking care of him.
"The builder was working on an adjacent building site to the Topshop show space and walked on the corrugated glass roof on top of the space - as to why he walked on it we do not know yet - but the slate of glass gave way."
Delevingne on the catwalk for Topshop Topshop tweeted: "For those at the #TopshopShowspace earlier for @fashion_east the worker from the adjacent building is being cared for by medical staff."
On Sunday, the Topshop Unique show starred Cara Delevingne and Jourdan Dunn and attracted a host of celebrity spectators.
Fashion East, a project aimed at helping to nurture emerging young designers through the difficult early stages of their career, receives sponsorship funding from high street fashion chain Topshop, Topman and the Greater London Authority.
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